Ep #27: Outsource Your Marketing to Grow Your Firm with XYPN’s Director of Marketing Kali Hawlk
We get a lot of questions from our community centered around marketing, and to start answering them, we invited our very own marketing guru to the show. I’m excited to bring Kali Hawlk, XYPN’s Director of Marketing, to #XYPNRadio today!
Kali and I discuss the most important pillars to your online marketing program, and most importantly, how to get the help you need so you can grow your firm. Because with all that comes with running your financial planning firm (the marketing, the writing, the financial planning itself), there’s no possible way that you can be perfect at everything. Outsourcing what you can — and what you’re not good at yourself — is the secret to productive marketing.
Kali is an incredible writer, and she has been instrumental in helping me get the ideas out of my head and on paper for all XYPN-related content. She has some great information on how to promote your content and, at the same time, promote your business.
You are not going to want to miss a second of this episode, as Kali guides you through the process of identifying your most important branded assets, how to promote your content, and where to start looking to get the help you need.
Listen in below!
Listen to the Full Interview:
What You’ll Learn From This Episode:
- Why Kali went from freelance writing to our marketing manager.
- How Kali became a financial writer.
- The #1 marketing tool that everyone needs to have.
- The importance of including blogging as a part of your marketing plan.
- Kali’s tips for creating a unique and engaging website.
- How to work with freelance writers to create amazing content for your blog.
Featured on the Show:
- Connect with Kali: XYPN VIP | Kali Hawlk | Twitter | Pinterest | LinkedIn | Instagram
- Sophia Bera
- Jim Cullen
- Jeff Rose
- Matt Becker
- XYPN Radio Ep #3: The Career of Sophia Bera – From Actress to Firm Owner
- XYPN Radio Ep #4: Blogging Your Way To The Top with Jeff Rose.
- XYPN Radio Ep #13: The Career of Matt Becker – Starting a Firm From Scratch With No Experience
- XYPN Radio Ep #25: RIA Compliance: Staying Compliant When You Start and Run Your Firm
- The Knot
- US News
- Huffington Post
- Business Insider
- Careful Cents
This Episode Is Sponsored by: